Sia

For our A2 production pitch we have decided to a dance music video to Sia 'alive'. we decided to use sia's music because the conventions of her music videos are very controversial. sia produces music videos on everyday issues that most people find hard to talk, however sia decides to use this and to portray these problems through dance videos. This then leads to people having there own opinions on the matter. this can then lead to conflict for the artist, for example on her music video 'Elastic heart' the content of this raised a lot of issues and disturbance for the audience. However sia thought that she was showing emotional content. others had commented her video to be art. this is the reason in why we decided to choose Sia's music as we wanted to create that controversial view on our videos in that it in open to any story line.

here are some examples of sia's music videos: