from the very beginning, Instagram was set to be a success story, in fact, it had 1 million users just 2 months after it launched, and has kept growing ever since. Instagram is the number 1 photo social platform. it was founded by Kevin Systrom and Mike Krieger in October 2010. it was then later bought by Facebook in April 2012.
Statistics
- there are now 800 million monthly active users, and 500 million daily active users
- over 60% of users log in daily, making it the second most engaged social network after Facebook
- over 40 billion pictures have been shared
- Beyonce's pregnancy photo is currently the most liked photo on Instagram with over 11.1 million likes.
- 90% of users are younger than 35 years old
- on an average day, 80 million photos are shared.
- in 2017, it was estimated that Instagram would reach over $4 billion in revenue
future predictions
Instagram community will continue to grow, by 2019 it is said that Instagram ad revenue could reach to over $10 billion in revenue.
However, Instagram has some some negative impacts, such as it is the worst social media network for mental health and well being, according to recent survey of almost 1,500 teens and young adults, the photo based platform got points for self expression and self identity, it was also associated with high levels of anxiety, depression, bullying and sleep quality.
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