Media in the online age

in my media lesson today we looked and discussed the subject of media in the online age. we looked at how the media have changed from early 1920's to what the media is today and how we consume and produce digital media, here is the introduction of my essay

discuss the extent to which the distribution and consumption of media have been transformed by the internet

From the 1920s to today the media has changed significantly, from 1925 to have the first television to be made, to 1983 having the internet discovered, therefore leading to the internet producing Online Media. Online media is digital media which includes; videos, photos and music, all are distributed over the internet. The media used to have a very limited range of industries. However to present day the media now has a wide range of different industries and media has now become more accessible than ever. For example, traditional TV companies such as the BBC were only accessible through television, until the BBC iPlayer was introduced in July 2007.  The TV companies catch up and streaming, the service is available on a wide range of devices, including mobile phones and tablets, personal computers, and smart televisions. The BBC iPlayer and BBC Media Player refer to various methods for viewing or listening to the same content. Viewing live television broadcasts from any UK broadcaster or BBC TV catch-up or on demand programmes. Reasons for this are that the media is evolving and changing. Because more TV is watched on smart devices and catch up services, therefore the traditional TV companies need to change their online media, as generation are being more electronically aware. This means that children are now growing up with watching YouTube videos and more online media. Therefore this means that companies need to change they advertise to what the demand of the audience is, traditional TV companies also use online media to also make their TV streaming and catch up more accessible to those who cannot afford TV’s, this then means that the TV company is then allowed to extend their audience.

 Further to this online subscription streaming companies have also evolved over the years. For example Netflix, it was Founded in California in 1997, the company started as a small DVD-by-mail service in the US, and specialized in streaming media and video on demand over the years. The number of Netflix streaming subscribers has been constantly increasing over the years; the online streaming company is now available in 200 countries with approximately 117.6 million subscribers. However, only 23% of adults watch videos on Netflix. This means that’s 77% of Netflix users are teenagers. This shows that the majority of the youth prefer watching online videos to watching television; this then shows how the online media has evolved over the years. Furthermore, statistics show that 70% of users binge watch the online TV shows, this therefore sows that online subscription Is changing the online media and meeting the demand  of today’s audience as the access to Netflix and online subscription sites is easy and affordable.